Prep & Training Update

Its been quite a hectic 5 months since the start of the year. They say getting to the starting point is the hardest part...and the end of the checklist remains elusive.

Sailing is a challenge balance between project management and maintaining top physical condition on land and training at sea.

Sailing in this part of the world (Asia) still largely an aspirational sport. Sailing events in Asia remain few and far between, yet judging from the response to the teams campaign, this may be just the reason for its appeal.

An involvement in sailing is good for business. Some companies, such as Hardy's, Volvo, Skandia, HSBC Private Bank and Rolex have recognized this, while many others are still to discover the benefits of an involvement in this sport.

André Oszmann, Skandia Group Marketing Director, sums up many of the attributes of sailing:

“ It's a clean and healthy sport, it has a great image and it's also very photogenic and a great way to display the visible part of your brand. And it's very inclusive. Sailors tend to be articulate, they are engaging and they are typically passionate about the sport and daily updates via satellite keep the public excited through out the challenge.

Solo skippers and their teams require technical skill, courage, determination and the flexibility to overcome every challenge nature can deliver and this in turn is associated with sponsors. ”